Sustainability

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As an artist, I see sustainability as more than just a responsibility. It’s a core part of who I am and how I want to grow. Taking care of the planet truly matters to me, and I try to make thoughtful choices in everything I do. Even though I’m still at the beginning of my journey, I believe every small action makes a difference. I want to create, perform and connect with others in a way that respects the world we live in. And I hope to inspire others to do the same.

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Clothing

 

Most of my clothing merchandise will be made in collaboration with Stanley/Stella, a brand that shares my values around sustainability, ethics and quality.

 

Stanley/Stella produces garments using 100% organic cotton and other recycled and sustainable materials. They focus on fair working conditions, full transparency and respect for both people and nature. Their commitment to positive change makes them the perfect partner for me.

 

Because of this, the price of my merch may be a bit higher. But that’s because it reflects the true cost of responsible production. You’re not just buying a T-shirt or hoodie, you’re supporting a system that’s better for the planet and better for the people behind the products.

 

I want you to feel proud when you wear my merch. Proud of the music, proud of the message and proud of the impact you’re helping to make.

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Their website: https://www.stanleystella.com/

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Reducing Plastic Use

 

Plastic is one of many environmental challenges we face today. I believe all of them are equally important, which is why I try to reduce plastic use in every part of my work. When plastic can’t be avoided, I choose materials that are biodegradable, made from recycled sources or designed to break down naturally.

 

I’m always researching better alternatives like plant-based or compostable packaging. Even if some solutions are small, they can still have a positive impact. Every change adds up and helps build a healthier future.

 

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Eco-Friendly Packaging

 

Packaging plays a big role in how we treat our planet. That’s why I try to use recycled, reusable or biodegradable materials instead of single-use plastic. I look for options like recycled paper, cardboard and other eco-friendly choices that are less harmful to the environment.

 

Whenever possible, I choose packaging that can be repurposed or easily recycled. I want every item I send out to reflect the care and respect I feel for nature.

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Lowering My Carbon Footprint

 

Everything we do leaves a mark, and I try to be aware of that. From producing merchandise to organizing events or sending out orders, it all creates carbon emissions. That’s why I work with partners and suppliers who share my values and who are actively working to reduce their environmental impact.

 

I also look for digital alternatives when possible, because reducing physical production and shipping means fewer emissions. In the future, I plan to offset the carbon from my tours and events by supporting projects like tree planting, renewable energy or other climate-focused efforts.

 

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Better Materials, Better Products

 

I want my products to look and feel good, but also to be good, for people and for the planet. That’s why I’m always exploring new materials like organic fabrics, recycled textiles and plant-based plastics.

 

My goal is to create merch that reflects my values and offers something fans can truly feel good about. When you buy from me, I want you to know you’re supporting music and choices that care for the world we live in.

 

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Progress Over Perfection

 

I’m not perfect and I don’t pretend to be. Being an independent artist means I sometimes face limits, like budget or access to sustainable options. But I believe progress matters more than perfection.

 

I’m doing the best I can, learning as I go and trying to improve with every step. I know that small steps can lead to real change, and I’m committed to making those changes every day.

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You’re Part of This

 

When you support my music and my merchandise, you’re helping me grow in a way that’s responsible and mindful. You’re not just backing an artist, you’re also backing a better way of creating, one that values people, the planet and the future.

 

Thank you for being part of this journey. Let’s keep working together to build a greener, healthier world, one step at a time.

 

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Contact

 

If you have any questions about my sustainability practices or just want to learn more, feel free to reach out:

 

Victor Vanderstraeten

Email: info@victorvanderstraeten.com

 

Last updated: 31 October 2025